A well designed website is your practice's best marketing tool.
In today's technology driven world, patients expect to find their health care providers on the internet. Your website, in many cases, will be the first impression that a patient has of your practice. There is an old saying that "perception is reality" and it is so true. Not having a website can send the message that you are "behind the times". Having a poorly designed website might imply a lack of professionalism. At Infinity Medical Marketing, we believe every practice should have a high quality, professionally-designed website that conveys a sense of professionalism and serves as a valuable source of information and resources for your prospective, new and existing patients as well as referring providers.
So, who really benefits from your website? Everyone does.
New or Prospective Patients:
They want to learn more about you! New or prospective patients want to know more about the providers, see which insurance plans you accept, find out where you are located and get driving directions, learn how to contact you, download new patient forms or register online, and to learn about the services that you offer in your practice.
Existing patients may want to access their medical records, make appointments, request prescription refills or update their information online. By linking your website to your EHR's patient portal you give your patients convenient access to the tools they need 24 hours a day, 7 days a week. You will also help to provide relief to your support staff by giving your patients access to these tools.
If you receive referrals from other healthcare providers, it's imperative that you do everything possible to nurture that relationshp and streamline the referral process. Websites should include a confidential survey form where your referring providers can give you feedback about their experience. Your referring provider offices will appreciate the convenience and your interest in obtaining their feedback.
Your Support Staff:
Support staff will save time by allowing patients to get information online and make requests needed without having to contact the office directly. It creates a convenience for them and time savings for your staff.
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"Infinity literally did not rest
until I was 100% happy, and I am!"
"Infinity Medical Marketing did an awesome work for us! In addition to doing a beautiful job, the service has been outstanding! We couldn't be happier! In business you usually have no more than a handful of partners you can always count on, Lisa and Infinity Medical Marketing, is one of those!"
MS & Neuromuscular Center of Excellence
"Infinity Medical Marketing did a wonderful job with the website. They're always available when I have questions and answer them very thoroughly. They've been a great aid in building my practice."
Dr. Sheila Pongnon
Westchester Women's Medical Healthcare
"There's nothing like southern hospitality and Lisa at Infinity Medical Marketing delivers. She is not only professional, she is a sweetheart. She has been very helpful with helping us get patients to find us via the internet. She has been a great resource to our practice."
Old Bridge Orthodontics