What is Medical Practice Marketing?

It’s more than placing an ad in the paper announcing your new practice and sending out open house invitations.

Marketing, for a medical practice, includes several aspects:

Reaching New Patients

Making your practice and the services you offer visible to the community is critical for any practice. This can be achieved by using traditional methods of print, television, radio and billboard advertising. However, every marketing campaign should also include more modern methods of marketing such as internet and social media advertising. Not only are these methods very affordable, they are also highly effective.

A critical component of marketing your practice includes a professional, well-designed, and informative web site. This web site should help new patients to learn more about your practice and give them much needed information such as patient registration options, map and directions, phone numbers and more.

Keep Existing Patients

Communicate with existing patients and let them know about new services and products you offer. Get feedback from your patients as well. This feedback will help you to improve the level of service you and your staff provide. After all, what good would it do to earn a new patient if you lose an existing one?

As we mentioned above, a key component of your marketing plan should include a professional, well-designed, and informative web site. This web site will help existing patients to communicate with you. It is a good idea to create a connection to a patient portal so that your patients may request appointments, ask the nurse a question, request refills or pay a bill.

Building and Maintaining Referring Physicians

THE POWER OF “THANK YOU” IS HUGE! When you receive referrals from other physicians, you need to thank them. The referral letters are nice but they are not enough. Many times, the person making the referral to your office may not be the referring doctor at all! In fact, it could very well be his nurse, referral coordinator or receptionist. There are inexpensive, yet powerful ways to let the staff know how much you appreciate their business.

If you are interested in learning more about how Infinity Medical Marketing can help you, please contact us today for a free, no-obligation consultation.