Dermatology SEO case study: from an 81% traffic collapse to 7x growth in ten months
How Infinity Medical Marketing took over a surgical dermatology practice's SEO after a steep decline under its previous provider, and grew organic search to two and a half times its prior all-time best.
Organic search growth
Estimated monthly organic search visitors at key points. Gray: before Infinity Medical Marketing. Green: with Infinity Medical Marketing.
“When we took over, the practice's search traffic was still 65% below its peak. Ten months later, it was reaching more people through Google than at any point in its history.”
A practice losing its place in search
Under its previous SEO provider, the practice built steady organic traffic through 2024 and early 2025. Then, over the summer of 2025, it lost most of it. By the time the practice came to Infinity Medical Marketing in December 2025, it had recovered only a fraction of what was lost.
More rankings, more reach, more authority
By June 2026 the site passed the best month the previous provider ever delivered. Traffic peaked at 32,468 in August 2026 and has averaged 30,911 a month over the latest three months. Page-one keywords grew from 660 to 3,775, and 1,826 of them now rank in the top 3. Domain authority (Ahrefs DR) rose from 26 to 33.
What this organic traffic would cost to buy through Google Ads, up from $2,936 a month at takeover. That is 2.8x more value every month, without paying per click.
Where the growth came from
A content-led SEO program built for dermatology
Patient-education content that ranks
New articles answering the skin questions patients actually search. The lead articles now rank #2 nationally, reaching roughly 20,000 readers a month.
Stronger condition and treatment pages
Expanded and optimized the pages that describe the practice's services, growing their search traffic 3.6x.
Bilingual reach
Spanish-language treatment pages grew 6x, connecting the practice with Spanish-speaking patients in its community.
Authority building
Grew the site's domain authority from 26 to 33, which lifts every page's ability to rank.
Milestones
Want results like these? See our dermatology marketing and medical SEO services, or browse all case studies.
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About the data: figures are Ahrefs estimates of organic search performance. “Before” is December 2025, the month Infinity Medical Marketing began. “Now” is the average of the latest three monthly readings (August to October 2026). Page-type breakdown compares mid-December 2025 with mid-September 2026. The practice's identity is withheld for confidentiality. Individual results vary.