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Everything Doctors Need to Know About Mobile Website Design
Mobile devices account for more than half of internet searches and website visits. The move to mobile devices prompted Google to prioritize its search results based on companies whose websites are mobile-friendly. Unless you want to miss out on more than half of your potential customers, mobile website design is a must.
This article will explore the importance of "mobile-first" or responsive websites. It will also look at how your medical practice can benefit from a beautiful mobile website design. Read on and learn why mobile and medical go hand-in-hand.
What Makes a Website Mobile-Friendly?
A mobile-friendly website is designed to provide a great experience on a phone or tablet. It adapts to different screen sizes and resolutions and includes menus, buttons, and text sizes that look and work great on a small screen. A mobile-friendly website fits on a smaller screen and creates a better browsing experience.
Sometimes you can update your website to include a mobile version of the site. The best course is to create a responsive website that automatically adjusts to the device someone is using. A mobile website design company can help you plan a new website or determine how to update your existing website to be responsive.
Mobile Website Design Converts More Customers
Whether your medical practice is focused on other medical professionals or prospective patients, great mobile website designs give users fast and easy access to the information they need on any device they use. If a mobile user encounters a non-mobile website, they are more likely to leave your site. This is called a "bounce rate," and in some cases, as many as 60% of mobile users leave a website if it isn't optimized for mobile.
Our mobile website design services optimize both your website design and its content for mobile users. We create websites that convert users, not bounce them.
Google Wants You to Be Mobile First
Beginning in 2016, Google started prioritizing search results based on whether a website was designed using best practices for mobile devices. The goal of any search engine is to provide users with the most relevant data possible, and that includes data that is properly formatted for the device they are using.
To improve your chances of appearing higher in search results, your website must meet some basic guidelines for mobile users.
- Menus must be easy to access and "sticky" to the top of the screen
- Your design has to make it easy to get back to the home screen
- Minimize the use of pop-overs or promotional ads that block content
- Site search should be visible and not hidden behind a button click
- Use filters to help mobile users narrow results
- Provide click to call buttons so users can call you directly from their mobile device
- Create forms that are easy to complete on a small screen
Google provides many other suggestions on how to optimize your website for mobile users. We continually update our knowledge base to create medical practice websites that meet the most up-to-date guidelines for a great mobile experience.
Mobile is Only Getting Bigger
All the data points to more people using mobile devices to find the information they need online. Companies that employ mobile website design are more likely to capture viewers' attention and convert them into customers. Google's search algorithm now prioritizes results based on a mobile-first principle.
To ensure your practice is reaching its maximum potential, it's essential to invest in a responsive website that works well on all devices. We can help! Contact us today to discuss your needs and to receive a free quote.
