Neurology SEO case study: from a 67% traffic decline to 50x growth in 18 months
How Infinity Medical Marketing took over a neurology practice's SEO at its lowest point in years and grew organic search to more than 16 times its previous all-time best.
Organic search growth
Estimated monthly organic search visitors at key points. Gray: before Infinity Medical Marketing. Green: with Infinity Medical Marketing.
“When we took over, the practice was reaching about 100 people a month through Google. Today it reaches more than 5,000, and ranks on page one for over 450 searches.”
A practice slipping out of search
Under its previous SEO provider, the practice's organic visibility had been small and shrinking. Rankings thinned out through late 2024, and by spring 2025 search traffic had fallen to its lowest level in two years. That is when the practice came to Infinity Medical Marketing.
More rankings, more reach, more value
Three months in, the site passed the best month the previous provider ever delivered. Traffic peaked at 5,638 in September 2026 and has averaged 5,120 a month over the latest three months. Page-one keywords grew from 19 to 462, and 175 of them now rank in the top 3.
What this organic traffic would cost to buy through Google Ads, up from $119 a month at takeover. That is 27x more value every month, without paying per click.
Where the growth came from
A content-led SEO program built for neurology
Patient-education content that ranks
New articles answering the questions patients ask before neurological testing and treatment. These pages went from zero to roughly 3,400 readers a month.
Testing and procedure explainers
Plain-language guides to diagnostic tests patients feel anxious about, now the single largest source of the practice's search visibility.
Condition and specialist pages
New and optimized pages for the conditions the practice treats, each built to rank for local specialist searches.
Steady, compounding growth
Content built month over month, growing page-one keywords from 19 to more than 450 and top-3 rankings from 5 to 175.
Milestones
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About the data: figures are Ahrefs estimates of organic search performance. “Before” is April 2025, the month Infinity Medical Marketing began. “Now” is the average of the latest three monthly readings (August to October 2026). Page-type breakdown compares mid-April 2025 with mid-September 2026. The practice's identity is withheld for confidentiality. Individual results vary.