Psychiatry SEO case study: from a year-long plateau to 12x growth in 18 months
How Infinity Medical Marketing took a multi-location psychiatry group from flat, barely-there organic search to more than eleven times its starting traffic, with gains in rankings, authority and reach across every state it serves.
Organic search growth
Estimated monthly organic search visitors at key points. Gray: before Infinity Medical Marketing. Green: with Infinity Medical Marketing.
“When we started, the practice drew under 300 visitors a month from Google, a number that had barely moved in a year. Eighteen months later, it averages more than 3,300.”
A growing practice that search could not find
The group was seeing patients in person across several states and by telehealth in more, but its website was not keeping up. Organic traffic had sat on a plateau for a full year, very few searches put the practice on page one of Google, and the site carried almost no authority. In April 2025 the group brought its SEO to Infinity Medical Marketing.
More rankings, more reach, more authority
By April 2026 the site passed 1,000 monthly visitors, more than four times where it started and over five times its best month before IMM. Traffic peaked at 3,739 in September 2026 and has averaged 3,342 a month over the latest three months. Page-one keywords grew from 23 to 328, with 119 in the top 3, and domain authority (Ahrefs DR) rose from 5 to 13.
What this organic traffic would cost to buy through Google Ads, up from $642 a month at takeover. That is 5x more value every month, without paying per click.
Where the growth came from
A content-led SEO program built for psychiatry
Patient-education content that ranks
Articles answering the questions people actually search about attention, focus and mental health. The lead article alone draws an estimated 2,500 readers a month.
A page for every office
Dedicated, optimized pages for each office location, giving local patients a clear path to the nearest clinic. These went from near zero to an estimated 360 visitors a month.
Statewide telehealth pages
Separate pages for each state the practice serves by telehealth, so patients searching for online psychiatric care in their state can find it.
Authority building
Grew the site's domain authority from 5 to 13, more than doubling it and lifting every page's ability to rank.
Milestones
See our healthcare SEO services, or browse all case studies.
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About the data: figures are Ahrefs estimates of organic search performance. “Before” is April 2025, the month Infinity Medical Marketing began. “Now” is the average of the latest three monthly readings (August to October 2026). Page-type breakdown compares mid-April 2025 with mid-September 2026. The practice's identity is withheld for confidentiality. Individual results vary.