Top Questions to Ask Before Hiring a Medical SEO Agency

Hiring a medical SEO agency is an investment in your practice’s future. But how do you know if you’re choosing the right one? Many agencies talk a good game, but not all of them understand the unique needs of doctors and medical practices.

The best way to find out? Ask the right questions.

Here are the top questions every doctor should ask before signing with a medical SEO agency.

1. Do You Have Experience With Healthcare Practices?

Healthcare SEO isn’t the same as SEO for restaurants or e-commerce stores. Patients search differently, compliance matters more, and medical content requires trust and clarity.

Look for an agency with proven experience working with doctors.

Red flag: An agency that can’t provide healthcare-specific examples.

2. How Do You Choose the Keywords to Target?

Patients don’t always search using medical jargon. They might search “skin doctor” instead of “dermatologist.”

A good agency will balance medical accuracy with patient-friendly language to capture the right searches.

Red flag: Agencies that only focus on highly technical terms or promise to rank you for keywords nobody actually searches.

3. How Will You Optimize My Website?

A strong SEO plan usually includes:

• Improving site speed
• Making sure it works on mobile
• Adding patient-friendly content
• Using proper headers and structure
   
  

Ask how they plan to approach your site and what changes they recommend.

Red flag: Agencies that talk only about “backlinks” and ignore on-page optimization.

4. How Do You Handle Local SEO?

Most patients want doctors nearby. A medical SEO agency should have a clear plan for optimizing your Google Business Profile, maps listings, and local directories.

Red flag: Agencies that don’t mention local SEO at all.

5. What Kind of Content Will You Create?

SEO isn’t just technical — it’s also about content. Ask what types of blogs, FAQs, or service pages they’ll create to answer patient questions and build trust.

Red flag: Agencies that don’t include content creation or suggest “copy-paste” templates.

6. How Will You Measure Success?

Rankings are nice, but what matters most is new patient growth. A good agency will track calls, forms, and appointments — not just clicks.

Red flag: Agencies that promise “#1 rankings” without tying results to real patients.

7. How Long Before I See Results?

SEO takes time. A realistic answer is usually 3–6 months for improvements, 6–12 months for strong results.

Red flag: Any agency that promises instant results or guarantees page-one rankings.

8. What Happens If I Want to Leave?

It’s important to know if you’ll own your website and content if you part ways. Some agencies lock practices into contracts and take everything with them.

Red flag: Agencies that won’t give you ownership of your site or content.

Why These Questions Matter

The right medical SEO agency should feel like a partner. They’ll be transparent, explain things in plain English, and care about your long-term growth — not just quick wins. Asking these questions helps you separate the true specialists from the agencies that aren’t a good fit.

Final Thoughts

Hiring the right SEO agency is one of the smartest moves you can make for your practice. By asking the right questions up front, you’ll save time, avoid frustration, and choose a partner who can actually deliver results.

Looking for an agency that specializes in SEO for doctors? At Infinity Medical Marketing, we keep it simple, transparent, and effective. Contact us today to get answers to all your questions and start growing your practice online.